Fotobox recently collaborated with Lipton Ice tea to create an amazing summer experiences around Australia. Lipton wanted to show their customers how their products could help people stay cool by drinking Lipton Ice Tea but do so in a way that's fun, brings people together, and gives them something exciting and different to share online.
We used a customised thermal imaging camera to capture just how “cool” Lipton ice tea is. The images were unreal and added an extra element of fun to the event which also included a DJ, air hockey table, mechanical surfboard ride and of course lots and lots of delicious Lipton Ice tea!
With events all around Australia including Sydney, Melbourne and Brisbane we made sure everyone got to experience the cool taste of Lipton while having fun beach side, at Australia Day celebrations and all days in between. Operating over 28 events Fotobox captured over 1000 images and hundreds of videos. Take a peek at some of the good times we got up to below.
With hundreds of people attending the Lipton events the photos and videos we generated have the potential to generate more than a million impressions online. With roughly 300 people in attendance at each event we were able to reach an audience of 4,200 people to date.
If you want to chat with us about how you can make a difference at your next event ask us about custom installations here.