The power of Augmented Reality to bring virtual experiences into the real world is literally endless. Many brands from Gucci to Dior to Chanel are exploring these AR features to make their on-ground campaigns more engaging for guests. That is why we predict 2020 to be the year AR goes mainstream and if you are someone who makes decisions for your brand, do not sleep on this. Lacoste Check out this AR campaign done by Lacoste. In essence it is quite a simple AR campaign which

Brand ambassadors provide one important thing for brands. It makes brands relatable. It makes people who admire their favourite celebs have an opportunity to use the same products they use. Last year we launched a new activation that focuses on creating an experience where guests feel like they are part of the brand marketing campaign. Darkroom gives this opportunity to guests as well as allowing brands to capitalise on the on-the-spot social traction that they can achieve wi

Our goal at Fotobox Co. is to always innovate and transcend from just being a provider of photo and video activations. Last year we achieved something for the first time and that was venturing into a new area that we have been preparing for more than a year. Creating our very first digital campaign from scratch! And our first job was a big one. Working with La Prairie, we created campaign that was first used in Beijing for their La Prairie x Namsa Leuba campaign. Ideation The

One of our core values is at Fotobox Co. is to provide fully white label activations. A part of that is providing our clients with custom creations based on their requests. One of the cool requests that we received from our close client Shiseido was the use of a motion-trail photography for their long term installation. The whole idea was to take multiple shots and create a visual representation of movement with a negative film effect. We achieved this by trying out various m