Augmented reality in 2020 is more than just a trend. It has yielded real results for brands, and kept consumers coming back for more. AR is a powerful tool that consumers no longer just desire, but expect. Brands who have implemented AR in Retail, Education and Healthcare are now reaping performance benefits and seeing increases in conversion rates. These statistics prove what AR has achieved. 1. 75 Percent of consumers now expect retailers to offer an augmented reality exper

Image courtesy of Gucci So what happens next to brand marketing in the "soon-to-be" post-pandemic? How can we take a look into the future and find an answer for the coming months or even years? We dive deep into what luxury brands are doing during this unprecedented times. Augmented Reality (AR) has long been a term we don't quite grasp before it was brought to our attention by the popular game Pokemon Go. A free smartphone game that has soared to the top of the download char