BRIEF Recently, Fossil launched their Fall 2018 collection. To usher in the latest watch models, a private party was thrown and top socialites and influencers were invited to view and purchase the new collection. Since Fossil has always been well known for their ability to customize its watch face with leather straps, Fotobox thought it was the perfect idea to propose to Fossil regarding our custom MakeThis engagement. IDEATION PROCESS To make the customizing experience more