Coming off a successful Ultra Music experience for Singapore in 2017, it was time to turn the heat up and make sure the expectation of the crowd is surpassed in terms of overall event experience. Each brand sponsor had their own idea of how to increase engagement and ways to entice the crowd into brand participation. However, with a lot of unique ideas in the mix, how does a brand actually stand out from the rest. This was our mission for the official beer of Ultra Singapore

We had the honour to collaborate with one of korea's top beer brands for World Cup 2018 for 14 days long campaign in the heart of Seoul. The campaign slogan was to “Turn everything upside down.” It was created for the Korean team to make the impossible and possible and possibly win the world cup! Even the beer cans sold during that period were printed upside down in support of their national team. We definitely got some limited edition cans back home! Stepping up the game Dr

The SHISEIDO Makeup collection is classified into four reimagined textures—Dews, Gels, Powders, and Inks—that are weightless but lasting and make a statement with bold, impactful color. Source: Shiseido CONCEPTUALISATION We were contacted to take up the on-site social content creation portion throughout the 5 days campaigns in HCM City, Vietnam. The concept was to create a sensory experience that visitors can immerse with the four new textured products. This campaign was exec