

New Years resolution campaign
Statistics show that while about 45 per cent of people do actually make a resolution, the odds are much less that they achieve them – really only about 8 per cent do. This motivated the Fotobox team who then came up with a creative way to entice people to stick to their resolutions. Photos act as a great medium to bring back memories of the time from the past. It brings back the moment in the past of how we felt and what we were experiencing at that point in time. We wanted t